We're in the process of creating/implementing a CMS system. There is a ton of planning that needs to go into this bad boy. In the pre-design, high-level requirements chit-chat phase, the technical team was discussing the types of content that would need to be supported. We had the static content - that which rarely changes. We had the dynamic content - that which changes frequently. We then discovered that we also had mixed content - content that was static yet had a dynamic component to it.
We kept calling this mixed content type "static-dynamic" or "dynamic-static". Neither of those seemed to fit, so I coined a new word. Feel free to use it with impunity in all of your meetings. The goal here is to get management to start using it like a new buzzword.
Here it is……"stynamic". That's right, stynamic. Don't you worry that the spellchecker chokes on the word. It's not a typo. It's bleeding edge language, baby.
Shout it to the mountains! STYNAMIC…..NAMic….namic…
Use it with confidence in meetings. "You know, Becky, the stynamic nature of our organization requires flexibility with the understanding that things will never really get better for you."
Sling it casually with friends. "Dude, we always just get together and drink beer. Let's be more stynamic. Let's drink beer AND whiskey!"
Sip wine while impressing those arrogant, highly opinionated, self-righteous acquaintances with whom you are forced to occasionally dine. "You know, Archibald, I've noticed the awkward growth of this community has a very stynamic feel." You sip wine while letting the word settle in Archibald's mind. "We continue to build out, yet what is it we build? Strip malls. We get new construction. New growth. Yet, what we're building - the very nature of our growth - is, well, static." You see the wheels turn in Archibald's mind and smile knowing that he'll use stynamic at least a dozen times before the night is through.
So, there it is. My gift to you and the world. Stynamic. Use it wisely. Use it often.
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